I’ve been working with James Nickson for around five years and have always found him extremely knowledgeable about fitness, training adaptations plus diet and lifestyle.  His approach is deceptively simple: get the basics right then evolve the training to suit individual needs / goals. However at the heart of this is his ability to build relationships, to understand people’s motivations and to help them define / meet their fitness goals by using empathy to build trust and confidence.

 

Technically, James is able to adapt his approach to a range of training needs / disciplines from full-body fitness to strength and mass-gaining to training movements particular to individual sports.  For example, James has previously helped me to strengthen my body for running and to improve mobility for running.  Now we are working more around full-body strengthening with some mass-gain.

 

Always the work is grounded in the fundamentals – to strengthen the core, improve mobility and accuracy of movements.  If James teaches you to swing a kettlebell, the movement is correct, never approximate, ditto with lifts / presses etc.  Accuracy of movement is king.  So if you want to grow and develop in a calm, safe, empathetic environment with accuracy and good technique then James is the Man.